2011년 5월 26일 목요일

Walmart targeting on 8-year-old girls

2/3 2011

A Saudi woman applies makeup on a young girl on the sidelines of a beauty and style competition during the 2010 Cosmetic Expo, a four-day exhibition held for the first time in Saudi Arabia, at a hotel in the coastal city of Jeddah late on Dec. 21, 2010.
This article mainly deals with the concerns of the company Walmart's new GeoGirl product launch, which is mainly aimed to attract young 8- to 12-year old girls to buy their products. The company mentions that the reason why they are launching the item is to provide a better, harmless cosmetic options for the teenage girls who are willing to try make ups. However, this is said to be a problem for the following reasons. The majority of the young tennage girls who are being targed by the company still think that boys are icky, and that the company is only launching this item to increase the consumer's profit. Not only that, but the article mentions about how the girls are not properly washing their makeup after it is used, and this can have a lot of bad effects. Therefore, the article truly concerns about what the young teenagers are starting to put on themselves and its future effects that may cause a problem permanently. 
 


In my opinion, I honestly don't understand why these young teenager girls need to wear makeups. Considering that these girls will be wearing makeups in 20s and 30s of their lives, why do they need to start using makeup so early? I partially understand that comestetic products are used for our own self-satisification and for the joy of others, but what the Walmart company is aiming is 8 to 12 year old girls. They are still in a process of growing, and although the product is set to be less harmful, it wouldn't be a great idea to put the chemical products on the young skins. Therefore, I disagree with the launch of the Walmart's new item that aims on young teenage girls to try cosmetic products on.

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